PR marketing involves managing the reputation and public perception of a brand through strategic communication efforts with various stakeholders, including media, customers, employees, and the community. Unlike traditional marketing, which focuses on directly promoting products or services, PR marketing aims to build credibility, trust, and positive relationships with the public.

The objectives of PR marketing campaigns typically include enhancing brand visibility, establishing thought leadership, managing crises and reputation, generating positive media coverage, fostering community engagement, and ultimately, improving brand reputation and loyalty.

PR marketing works in tandem with other marketing strategies such as advertising, content marketing, and social media to create a comprehensive and cohesive brand communication strategy. While advertising focuses on paid promotional messages, PR marketing leverages earned media coverage and influencer endorsements to build credibility and trust.

Common tactics include press releases, media pitches, media events (such as press conferences or product launches), media relations (building relationships with journalists and influencers), thought leadership articles, guest blogging, and participation in industry awards or speaking opportunities.