Running a Shopify store today isn’t just about listing products and waiting for sales. Customers demand fast websites, engaging shopping experiences, and trustworthy interactions.
The good news? You don’t have to handle all this manually—Shopify apps can take care of the heavy lifting for you. As a leading digital marketing agency, we understand that managing all these aspects can be overwhelming.
But with over 8,000 apps available for Shopify app download, how do you choose the right ones for your business?
We’ve curated the Top 10 Best Shopify Apps Every Store Owner Should Use in 2025, based on real benefits like boosting SEO, driving traffic, increasing conversions, and improving customer retention.
Let’s explore each app in detail 👇
1. Booster SEO & Image Optimizer – Improve Speed & Rankings
First impressions matter. A slow or poorly optimized Shopify store can kill conversions instantly. That’s where Booster SEO & Image Optimizer steps in — one of the best Shopify apps for improving site speed and search performance.
Key Features
- Bulk image compression without quality loss
- Automated ALT text generation for SEO
- Meta tag editing and optimization
- Schema markup for better search rankings
- Site speed booster tools
Why Store Owners Love It
Search traffic is free and highly profitable—but only if your store is optimized. Booster automates technical SEO and image optimization to ensure your website loads lightning fast and ranks higher on Google.
Pricing
- Free plan available
- Paid plans from $34/month
Best for: Store owners who want better Google rankings and faster site speed.
2. Interakt – WhatsApp Business & Customer Engagement
In 2025, WhatsApp has become one of the most effective communication channels for eCommerce. Interakt helps you connect with your customers directly via WhatsApp for sales, support, and marketing.
Key Features
- Automated WhatsApp notifications (order confirmations, shipping updates)
- Abandoned cart recovery messages
- WhatsApp product catalog integration
- Broadcast marketing campaigns
- Multi-agent support dashboard
Why Store Owners Love It
While emails often go unopened, WhatsApp messages have 90%+ open rates. Interakt’s automation ensures you deliver timely, personalized updates that drive repeat sales.
Pricing
- Plans start around $10/month
Best for: Stores that want personalized, real-time customer engagement via WhatsApp.
3. Joy – Loyalty & Rewards Program
Customer retention is just as important as acquisition. Joy helps you create a rewards and points system that encourages customers to return—making it one of the best Shopify apps for retention.
Key Features
- Points-based loyalty program
- Referral rewards for bringing in friends
- Tiered VIP programs for high-value customers
- Customizable rewards (discounts, free gifts, etc.)
- Loyalty analytics dashboard
Why Store Owners Love It
Acquiring new customers can be expensive. Joy lets you reward repeat buyers, building long-term relationships and turning them into loyal brand advocates.
Pricing
- Free plan available
- Paid plans from $29/month
Best for: Brands that want to boost retention with rewards programs.
4. Loox – Photo & Video Reviews
Nothing beats visual social proof—and Loox is widely considered the best Shopify product reviews app for collecting photo and video testimonials.
Key Features
- Automated review request emails
- Beautiful galleries with customer photos
- Incentivized reviews (discounts for reviews)
- Referral program add-on
- Mobile-friendly design
Why Store Owners Love It
Shoppers trust other shoppers more than ads. Loox builds trust by displaying authentic, photo-rich reviews that can increase conversion rates by up to 30%.
Pricing
- Starts at $9.99/month
Best for: Stores that want to build credibility through real customer reviews.
5. Kwik COD & Checkout – Simplify Cash on Delivery Orders
In many regions, especially in Asia and the Middle East, Cash on Delivery (COD) remains the most trusted payment method. Kwik COD & Checkout simplifies this process while optimizing your checkout experience.
Key Features
- One-page, lightning-fast checkout experience
- Custom COD order form with phone validation
- Built-in upsells and add-ons
- Fraud prevention for COD
- Simple dashboard management
Why Store Owners Love It
Abandoned carts often occur during checkout. Kwik’s streamlined interface reduces friction and boosts conversions—especially in COD-focused stores.
Pricing
- Free plan available
- Paid plans start at $9.99/month
Best for: Stores in COD-dominant regions wanting faster, more secure checkout.
6. PushOwl / Brevo – Retarget Customers with Notifications & Emails
Sometimes customers need a little nudge to complete their purchase. PushOwl (for web push notifications) and Brevo (for email/SMS automation) are top Shopify app download options for retargeting.
Key Features – PushOwl
- Abandoned cart push notifications
- Back-in-stock alerts
- Flash sale notifications
- Browser-based engagement (no email needed)
Key Features – Brevo
- Email & SMS automation
- Advanced segmentation
- A/B testing for campaigns
- Transactional emails and analytics
Why Store Owners Love It
PushOwl is ideal for quick re-engagement, while Brevo handles long-term nurturing via email and SMS—helping you win back lost customers.
Pricing
- PushOwl: Free plan, paid from $19/month
- Brevo: Free (300 emails/day), paid from $25/month
Best for: Stores focusing on retargeting and re-engagement automation.
7. Reelify – Shoppable Instagram Reels on Your Store
Video content is king in 2025. Reelify allows you to embed Instagram Reels directly into your Shopify store and make them shoppable.
Key Features
- Embed Reels on product pages
- Tag products directly in videos
- Auto-sync with Instagram updates
- Customizable video gallery layouts
- View engagement analytics
Why Store Owners Love It
Visitors who watch product videos are 64% more likely to purchase. Reelify makes your store come alive with authentic, social video content that converts.
Pricing
- Free plan available
- Paid plans from $15/month
Best for: Stores that leverage Instagram video content for conversions.
8. Ali Reviews – Collect & Display Product Reviews
If you’re running a dropshipping store, Ali Reviews is another excellent Shopify product reviews app that helps you import and display authentic reviews.
Key Features
- Import reviews from AliExpress, Amazon, etc.
- Display widgets for star ratings & testimonials
- Email/SMS review requests
- Supports photo & video reviews
- Review syndication across products
Why Store Owners Love It
Ali Reviews builds trust quickly by showing verified customer feedback—especially useful when you’re selling sourced products.
Pricing
- Free plan available
- Paid plans from $9.90/month
Best for: Dropshippers or resellers who want instant social proof and credibility.
9. Microsoft Clarity – Heatmaps & Session Recordings
Understanding how visitors interact with your site is essential. Microsoft Clarity offers heatmaps and session recordings—completely free.
Key Features
- Click & scroll heatmaps
- Session replay recordings
- Rage click and dead click tracking
- Funnel analysis
- GDPR-compliant & privacy-friendly
Why Store Owners Love It
Clarity helps you visually analyze how users behave on your store, enabling data-driven decisions to boost conversions and UX.
Pricing
- 100% free
Best for: Store owners who want deep insights into user behavior.
10. Vify Order Printer – Print & Automate Invoices
If you handle many orders daily, Vify Order Printer can automate your entire invoicing and printing process.
Key Features
- Auto-generate PDF invoices
- Bulk print shipping labels and receipts
- Customizable templates
- Automatically email invoices to customers
- Multi-language and currency support
Why Store Owners Love It
This app saves hours of manual work while providing professional-looking invoices that improve customer trust and record-keeping.
Pricing
- Free plan available
- Paid plans from $8.99/month
Best for: Stores wanting automated invoicing & fulfillment efficiency.
Comparison Table: Top 10 Shopify Apps Every Store Owner Should Use in 2025
| App Name | Category | Key Benefit | Free Plan | Paid Plan Starts | Best For |
| Booster SEO & Image Optimizer | SEO & Performance | Bulk image optimization & technical SEO fixes | ✅ Yes | $34/month | Stores wanting higher Google rankings & faster speed |
| Interakt | WhatsApp Marketing | Real-time customer engagement & notifications | ❌ No | ~$10/month | Stores targeting customers via WhatsApp for orders & updates |
| Joy – Loyalty Program | Customer Retention | Rewards & points system for repeat customers | ✅ Yes | $29/month | Brands looking to increase retention & loyalty |
| Loox | Reviews & Social Proof | Collect & display photo/video reviews | ❌ No | $9.99/month | D2C brands needing strong visual social proof |
| Kwik COD & Checkout | Checkout Optimization | Fast checkout & Cash-on-Delivery order handling | ✅ Yes | $9.99/month | Stores serving COD-heavy regions (Asia, ME, etc.) |
| PushOwl / Brevo | Retargeting & Marketing | Recover abandoned carts & automate emails | ✅ Yes | $19/month (PushOwl) / $25/month (Brevo) | Stores focusing on re-engagement & automation |
| Reelify | Shoppable Video | Embed Instagram reels & make them shoppable | ✅ Yes | $15/month | Stores using video content to drive sales |
| Ali Reviews | Reviews & UGC | Import reviews & display trust-building widgets | ✅ Yes | $9.90/month | Dropshippers needing instant reviews for credibility |
| Microsoft Clarity | Analytics & Insights | Heatmaps & session recordings of visitors | ✅ Yes | Free forever | Stores wanting behavior analytics without extra cost |
| Vify Order Printer | Invoicing & Fulfillment | Automated invoices, packing slips & receipts | ✅ Yes | $8.99/month | Stores managing bulk orders & needing professional invoices |